
GuidePoint Labs
Leading the way to product success
GuidePoint Labs was established to support start-up product teams at every phase of their product journey - from product vision to successful product launch. As a solo consultant with 20+ years of experience driving SaaS, B2B, and enterprise success, I help organizations scale, innovate, and thrive in today’s competitive landscape. Whether navigating complexity, launching groundbreaking AI initiatives, or scaling teams to $100M+ ARR, I deliver measurable outcomes that align with business goals and customer needs.

Services
Vision-Driven Strategy
Transform your product vision into a powerful roadmap for success. Craft an inspiring vision that motivates and engages customers, paired with a dynamic roadmap to achieve long-term growth.
Applied AI
AI is a tool, not an outcome. Unlock product value with state-of-the-shelf technologies by crafting product strategies that leverage AI to drive customer value and deliver measurable outcomes.
Process Improvement
Stay agile while scaling. I’ll help streamline operations, optimize workflows, and explore product operation software and AI tools to maximize your startup’s efficiency.
About
My name is JD DePace
As a seasoned product leader with a proven track record in SaaS, B2B, and enterprise environments, I specialize in transforming product visions into reality. Over the past two decades, I’ve led cross-functional teams to achieve extraordinary outcomes, including scaling organizations to $100M+ ARR, driving AI-powered innovation, and securing private equity funding with compelling product strategies.
My journey has taken me from 0-to-1 product development—where I’ve defined product-market fit and landed early customers—to managing large-scale post-merger integrations with 100% team retention. Along the way, I’ve built high-performing teams, designed customer-first strategies, and established market leadership in applied AI and other transformative technologies.
I believe the best products emerge from a deep understanding of customer needs, combined with bold, strategic decision-making. My leadership style is built on collaboration, empowerment, and a relentless focus on delivering value that drives business growth and customer impact.
Whether you're looking to scale your team, drive innovation, or navigate complex product challenges, I’m here to help you achieve your goals.
Let’s connect and explore what we can build together.

Let’s get started.
